🇮🇳 Why It’s Time We Start Believing in Indian Brands
- Pinakii Chatterjje
- Oct 6, 2025
- 3 min read
A Message from the CEO
In every great nation’s journey, there comes a moment when belief becomes the turning point. For India, that moment is now. The strength, skill, and intelligence we possess as a country are unparalleled — yet we often look outward for validation. It’s time to change that mindset and start believing in what’s built right here, by our own people, for our own future.
— Pinakii Chatterjje
Founder & CEO, AADONA
🇮🇳 Why It’s Time We Start Believing in Indian Brands
For decades, India has been seen as a land of great talent but limited confidence. We’ve admired global products and questioned our own. We’ve celebrated foreign innovation while underestimating our own capabilities. But the truth is — India has never lacked innovation; we’ve only lacked belief.
At AADONA, we made a conscious decision to change that narrative. When we started our journey, the goal wasn’t just to create another networking brand. It was to build a premium Indian technology brand that could stand shoulder-to-shoulder with multinational giants — not just in features, but in performance, reliability, and vision.
Today, we proudly say that AADONA’s products are at par with global brands, built by Indian minds, for the world.
Walking the Talk: Practicing What We Preach
At AADONA, we don’t just promote Make in India — we live it every single day.
Our systems run on Linux, our documents are powered by LibreOffice, and our operations run on Zoho and other Indian platforms.
This isn’t about saving money or convenience. It’s about conviction.
It’s about showing the world — and reminding ourselves — that India can create, innovate, and compete at the highest level.
Changing the Mindset
The biggest challenge Indian brands face today isn’t technology or talent — it’s mindset.
Centuries of external rule and dependency have conditioned us to believe that foreign is better. That belief silently shapes our purchasing decisions and business strategies even today.
But every nation that leads the world — from the United States to Japan to South Korea — reached there by supporting their own industries, even when those products were still evolving.
If we, as Indians, don’t believe in our own brands today, how can we expect the world to believe in them tomorrow?
A Call to Every Indian Consumer and Entrepreneur
Every rupee spent on an Indian product is a step toward national growth — an investment in our collective future. It creates jobs, fuels local innovation, and builds long-term technological independence.
When we choose foreign brands, that money often leaves our economy — and sometimes ends up strengthening those who may not share our interests. But when we choose Indian brands, we’re directly investing in our people, our progress, and our pride.
The Road Ahead
India is on the verge of becoming a global innovation powerhouse. But this transformation will only happen when every Indian — from consumers to corporations — stands behind Indian enterprises.
At AADONA, we are committed to proving that Indian technology can not only match but surpass global standards. We invite everyone to be part of this movement — to believe, to build, and to lead.
Because the question is simple:
If not us, then who?
If not now, then when?
Let’s make India the innovation hub the world looks up to.
Let’s build together, believe together, and rise together.
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